Choosing a blog topic is not something you should take lightly. Choosing a blog topic that has enough of a niche to be noticed can greatly improve your odds of increasing your readership. Google provides extensive research tools that allow you to check the popularity of certain search terms and help you narrow down your focus for your blog.
While this aspect of your blog topic doesn’t specifically relate to a topic, creating a basic focus for your blog allows you to appear more professional and focused. If you run a blog about creating art, then your blog should contain articles that mostly aim to teach people how to create art.
It sounds like common sense, but too often people neglect to keep the overall feel and mission of their blog in mind. One way to help you focus is to create a mission statement for your blog. State clearly what you want to provide readers and make sure each article finds some way of expressing that goal.
Don’t write about horses if you run a blog about dogs. Readers come to your blog because they want to learn something specific that you have the authority to teach them about. Take this role seriously and refine the focus for your blog, if you haven’t already done so.